Executive Communications Consulting

Bridging the information asymmetry gap

Information asymmetry describes a situation where one party has better information than the other.  It's a good thing if you are trying to win a negotiation, but not if you are trying to communicate your company's unique insights and perspectives to customers, partners, employees, and investors.    

Too often, companies try to address information asymmetry with a barrage of salesy, marketingy messages.  Sell, sell, sell.  Audiences tune these messages out.   Asymmetry persists.

I help leaders and companies create and share compelling stories that make people learn, think, and feel.  These stories already reside in any company.  They include vision (what does great look like?), insights (market and technology), and team (how is it the best?)  They are unique (things that others can't say) and authentic (the team deeply believes them).  Put these together, share them via events, talks, papers, and websites, and give audiences something they actually value: knowledge.  Then the selling can begin.

Information asymmetry is an internal problem as well.  The process of assembling stories is in itself a valuable tool to drive alignment among team members and across levels, often identifying discrepancies that can then be addressed.  The journey is just as valuable as the destination.

This is what I did in my 16 years at Google and in co-authoring three (and counting) books: guide leaders to discover and tell their most compelling stories.  This isn't about writing, it's about asking questions, listening for the most interesting things, crafting them into a narrative, and sharing them with the world.  

Get in touch via linkedin.com/in/alaneagle.

Story platform template here.